No longer a luxury: blockchain-backed product authentication
Luxury spirits brand Strait chooses Cardano for authentication using Atala Scan
Dan Friedman / Philip Ridyard
Strait Brands distills vodka and gins using ingredients from the Tamar Valley in Tasmania. The unique climate, rich soil, pure air, and clean water are establishing this island off Australia as a food and drink superpower. By using Atala Scan, Strait Brands' customers and retailers can authenticate what they are buying—and so help avoid the problems that have plagued products such as premium honey from Australasia.